PRIVACY POLICY

Last Updated: April 7, 2026

1. Introduction

Heather Rea Style Studio (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your information when you:

• Visit our website
• Submit an inquiry or contact form
• Communicate with us via SMS or email
• Request or receive bridal hair and makeup services

By using our website or providing your information, you agree to this Privacy Policy and our Terms of Service.

2. Information We Collect

We may collect the following types of information:

A. Contact Information

• Name
• Email address
• Phone number
• Mailing address (if provided)

Collected when you:

• Submit a form
• Contact us directly
• Request services

B. Service & Inquiry Information

• Wedding date and location
• Bridal party details
• Service preferences
• Notes related to your event or inquiry

C. Communication & Consent Data

• SMS opt-in records
• Email communication preferences
• Records of messages sent and received
• Opt-out history

D. Device & Usage Information

Collected automatically through cookies, pixels, and analytics tools, including:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Website interaction behavior

E. Media & Content

If you choose to share or allow it, we may collect:

• Photos or videos from your event
• Testimonials, reviews, or feedback
• Social media tags or mentions

3. How We Use Your Information

We use your information to:

• Respond to inquiries and provide customer support
• Communicate about your wedding or services
• Send appointment-related messages and updates
• Maintain records of communication and consent
• Improve our website, services, and user experience
• Analyze website performance and marketing effectiveness
• Protect against fraud, unauthorized access, or misuse
• Comply with legal and regulatory requirements

4. SMS Communications & A2P Compliance

By providing your phone number and opting in, you consent to receive SMS messages from Heather Rea Style Studio.

These messages are strictly appointment-related, including:

• Responses to inquiries
• Scheduling communication
• Appointment confirmations and reminders
• Service-related updates

Message frequency may vary. Message and data rates may apply.

Opt-Out Instructions:

You can opt out at any time by replying:
STOP

After opting out, you will receive a confirmation message and will no longer receive SMS messages unless you opt back in.

Help:

Reply HELP or contact us directly using the information below.

Important Compliance Statement:

• We do not sell, rent, or share mobile numbers or SMS consent data with third parties or affiliates for marketing purposes
• SMS opt-in data and consent will never be shared, sold, or disclosed for promotional use

5. Email Communications

We may communicate with you via email for:

• Inquiry responses
• Service-related communication
• Appointment details

We do not send promotional or marketing emails unless explicitly requested.

6. Cookies & Tracking Technologies

We use cookies, pixels, and tracking technologies (including tools such as Google Analytics and Meta/Facebook Pixel) to:

• Understand website usage
• Improve user experience
• Measure marketing performance

You can control cookie settings through your browser. Disabling cookies may affect website functionality.

7. How We Share Information

We do not sell your personal information.

We may share information only in the following limited circumstances:

A. Service Providers

We may share information with trusted third-party providers that help us operate our business, including:

• GoHighLevel (CRM, SMS, and email communications)
• Payment processors (e.g., Stripe, Square, or similar platforms)
• Website analytics tools

These providers are only permitted to use your information to perform services on our behalf.

B. Legal & Safety Requirements

We may disclose information if required to:

• Comply with applicable laws or legal processes
• Protect our rights, safety, or property
• Prevent fraud or misuse

C. Business Transfers

If Heather Rea Style Studio is involved in a merger, sale, or transfer of assets, your information may be included in that transfer and will remain protected under this policy.

D. SMS Data Protection Clause

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors is limited to operational support services only. All other use cases exclude SMS opt-in data and consent, which will never be shared with any third parties.

8. Media Usage & Client Content

With your consent, we may use photos or videos from your event for:

• Portfolio and website display
• Social media content
• Marketing and promotional materials

If you prefer that your images are not used, you may notify us at any time and we will honor your request.

9. Data Retention

We retain personal information only as long as necessary to:

• Provide services
• Maintain communication records
• Comply with legal obligations
• Resolve disputes

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Your Rights & Choices

You may have the right to:

• Request access to your personal information
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for communications

To make a request, contact us using the information below.

12. Children’s Privacy

Our services are not intended for individuals under the age of 13.

We do not knowingly collect personal information from children.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

14. Updates to This Policy

We may update this Privacy Policy from time to time.

Any updates will be posted with a revised “Last Updated” date.

15. Contact Information

Heather Rea Style Studio
111 Ingalls Drive
Middletown, MD 21769
📞 443-799-7931
📧 heatherrea@hotmail.com